Whatever it is, the way you tell your story online can make all the difference.
Education Campaign Series:
Campaign Title
Restore Patch Education Series
Brand
Marys Nutritionals
Overview
I started an educational series for Mary’s Nutritionals to help customers try new products and know more about how they work.
This email focused on the CBD Restore Patch - how it offers 20mg of naturally occuring CBD that travels into the bloodstream for systemic relief.
My Role:
• Strategy
• Copywriting
• Email layout direction
What I Did:
• Wrote all copy from subject line to CTA
• Focused on simplifying scientific info for casual readers
• Structured email for readability and flow
• Collaborated on visual placement to emphasize benefit
Results or Highlights:
7,667 attempted
10 skipped
0.13% of attempted
7,657 sent
99.87% of attempted
20 bounced
0.26% of sent
7,637 delivered
99.74% of sent
5,639 opened
73.84% of delivered
112 clicked
1.47% of delivered
38 Placed Order
0.50% of delivered
Campaign Title
Restore Patch Education Series
Brand
Marys Nutritionals
Overview
This email was designed to spotlight Mary’s bestselling CBD Muscle Freeze by tapping into powerful user-generated content. I focused on building credibility through real customer testimonials while subtly reinforcing key product benefits. The goal was to strengthen trust, increase conversions, and support ongoing loyalty.
My Role:
• Strategy
• Copywriting
• Testimonial curation and layout direction
What I Did:
• Selected standout customer reviews that aligned with brand tone
• Wrote conversion-driven copy that framed testimonials as proof of results
• Built emotional resonance with phrases like “See why people swear by it”
• Balanced warmth and authority in tone—grounded in everyday relief
Results or Highlights:
7,658 attempted
13 skipped
0.17% of attempted
7,645 sent
99.83% of attempted
17 bounced
0.22% of sent
7,628 delivered
99.78% of sent
5,594 opened
73.34% of delivered
90 clicked
1.18% of delivered
20 Placed Order
0.26% of delivered
Campaign Title
Restore Patch Education Series
Brand
Marys Nutritionals
Overview
This email was designed to spotlight Mary’s bestselling CBD Muscle Freeze by tapping into powerful user-generated content. I focused on building credibility through real customer testimonials while subtly reinforcing key product benefits. The goal was to strengthen trust, increase conversions, and support ongoing loyalty.
My Role:
• Strategy
• Copywriting
• Testimonial curation and layout direction
What I Did:
• Selected standout customer reviews that aligned with brand tone
• Wrote conversion-driven copy that framed testimonials as proof of results
• Built emotional resonance with phrases like “See why people swear by it”
• Balanced warmth and authority in tone—grounded in everyday relief
Results or Highlights:
7,658 attempted
13 skipped
0.17% of attempted
7,645 sent
99.83% of attempted
17 bounced
0.22% of sent
7,628 delivered
99.78% of sent
5,594 opened
73.34% of delivered
90 clicked
1.18% of delivered
20 Placed Order
0.26% of delivered